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Digitale Leute – Build Better Products


How to Make Better Decisions, Faster

Conference Stage 1

My Decision Stack framework helps ensure alignment from top to bottom, bottom to top, and the two pieces of the stack that are most often missing in organisations is clear strategy and a clear set of product principles. In this talk I’ll help you fix that by creating your strategy and product principles – both critical to cutting down the decision making overload we product people so often get burdened with – helping us make better decisions, faster.


Martin Eriksson

Product Partner at EQT Ventures. Held roles at The Financial Times, Monster and Cazoo.

Martin Eriksson is a product leader, investor, speaker, author, and expert in product practices with over 25 years of experience building products and product teams in multiple markets and industries. Martin has worked his way through the ins-and-outs of companies of various sizes, including The Financial Times, Monster (building the first SaaS offering there in 2004), Huddle, Covestor, and Cazoo. He literally wrote the book on Product Leadership, and he currently serves as the Product Partner at EQT Ventures, one of Europe’s top five venture capital firms. As the Founder of ProductTank and Co-Founder of Mind the Product – together, the world’s largest product community that brings people together in 200 cities across the globe – he’s helped define an industry and shaped the practices of a generation of product managers.