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Digitale Leute – Build Better Products


How to build a UX research department from scratch and survive

Conference Stage 1

You are a new UX researcher. You are looking forward to getting started. Your first day is finally here, you are all excited to meet your colleagues, but instead of „how interesting“, you hear „what is UX research and why are you here“? If so, stay calm, it is normal. In this talk, I will walk you through the process of building a UX research department in an environment where people don’t understand why their products need to be tested. I’m going to give you some simple and practical tips that can be implemented in almost any organisation to help you set up research processes, increase research visibility, and get your colleagues involved, even if they are not the ones who would immediately support you right now.


Katrin Pereslavskaya

Senior UX Researcher at QUDOSOFT GmbH (KLiNGEL Group).

Katrin works as a Senior UX Researcher at QUDOSOFT, a subsidiary of the KLiNGEL Group. Together with other UX and PO folks, she helps teams deliver the best possible experience to their users. The use of mixed-methods research and continuous observation of user behavior are the sources of their user knowledge. Previously, she worked for BILD and smava, where she set up the UX research departments and led UX research, as well as for USEEDS° (now diffferent GmbH), where she worked mainly in the banking sector.