How do you turn a wholesale sportswear giant into a digital success story? That’s the challenge PUMA has faced as it replatformed its ecommerce properties. PUMA’s design operations had 20 regional teams and 5 platforms serving 50+ countries, and that was proving a challenge from both a design ops and consumer experience perspective. Stuart Wainstock, Global Senior Manager User Interface E-Commerce at PUMA, embarked on a change management process that brought the company’s design teams together using Figma and FigJam to drive collaboration and efficiency.
Senior Manager Global E-Commerce User Interface at PUMA.
Stuart Wainstock is a design leader at PUMA in the digital consumer experience space. He is passionate about DesignOps + Design Systems. Stuart has over a decade of experience defining processes and building design teams. He is currently the Product Owner for Design Systems at PUMA working cross-functionally to grow a digital consumer experience community across global teams.