Serena is Lead Product Owner of eRx at Redcare Pharmacy and a self-proclaimed problem-solving octopus. With extensive experience in product management, Serena thrives on turning complex challenges into “we did it” moments, always keeping the customer front and center. With a knack for digital transformation and a love for teamwork, she brings empathy, strategy, and a sprinkle of fun to the table. When Serena is not driving health innovation, you will find her nerding out on new tech, jet-setting through airports, or hunting THE perfect ube ice cream.

How RedCare Learned to Fail Fast and Fix Faster: An eRx Success Story