Nils joined OBI in 2015 and was the first person to take on the role of a Product Owner, thus being heavily involved in establishing the new role and the associated agile product development approach at OBI. In his professional career, he has dealt with diverse projects in the area of marketing, especially in the topics of customer experience management and digital innovation. At OBI next, Nils is responsible for the strategic development of our digital customer ecosystem approach, and corresponding digitally enabled improvements of the customer and employee experience, like the innovative digital advice feature. With regard to the associated software development, he focuses on the development of a modern microservice-oriented IT platform. He brings over ten years of experience in the fields of Business Model Innovation, Digital Transformation and Software Engineering.
