Mirza Besirovic is Director of Product for AI Agents at Zendesk, where he leads the platform behind multi-agent systems automating millions of customer conversations for brands including Netflix, Vimeo, and Levi’s. With a background in linguistics and years spent building conversational AI, he now works where agentic architecture meets commercial scale and organizational change — building systems that don’t just respond, but act, and helping companies figure out what AI-first actually demands. He writes the newsletter You Are The Product and speaks about agentic product strategy and the evolving role of product leadership in autonomous systems.
