Accomplished UX Director with a passion for driving business success through exceptional design. Currently, Karolina advises companies in the areas of business development, international growth, localization and UX. Prior to that she was leading the Shipping vertical at Shopify, where she managed a portfolio of products within shipping, addresses, checkout, postorder, international problem spaces. Previously as the Director of Design at Delivery Hero (foodora, foodpanda and more) she led cross-functional design team for Consumer Vertical, she focused on scaling business internationally to 21 markets worldwide. Her unique experience includes leading products from their early stages through startup and scale-up phases, all the way up to IPO. She uses her extensive experience in the tech industry to advocate for user needs and emphasize the critical role of design in achieving company goals. Her approach is rooted in data-informed design, crafting visually stunning interfaces, keeping the experience quality bar high and cross-functional collaboration.
Fixing product experience debt: from “broken windows” to business growth
