Itamar Medeiros has over 25 years of experience as a User Experience Designer. He currently serves as the VP of Design Strategy at SAP, where he leads the product vision for the Human Capital Management (HCM) product line at SuccessFactors. Itamar is a strong advocate for design education and has held several teaching positions, including Assistant Program Manager of the Visual Communication Department at DongHua University in Shanghai (China) and Visiting Lecturer at the Cologne International School of Design at the Cologne University of Applied Sciences.
Transforming Product Roadmaps: Ditch the Feature Factory, Embrace User Needs with JTBD
