Founder & Managing Director Hendrik Lennarz has been a growth hacker for 17 years – even though he only adopted this professional title in 2013. Hendrik is the author of the first German-language book on the topic of growth hacking and is an expert, podcast host and keynote speaker.
He built up the basic growth hacking know-how from 2006 to 2016 at the very successful e-commerce brand Trusted Shops. As CTPO, Hendrik was instrumental in developing from a start-up to a scaling company.
