Everyone is talking about AI. But knowing what AI can do and actually putting it to work are two very different things. How can product managers use AI to accelerate discovery and build prototypes? What does designing AI-native products really look like? And how can engineering teams move beyond vibe coding toward reliable, agentic workflows?
On November 17, 2026, we’re kicking off the Digitale Leute Summit 2026 with something brand new: our AI Deep Dive Day at Smartvillage Cologne.
One full day. Three dedicated tracks. 15+ industry experts. And a program designed to help you move beyond the hype and put AI into practice.
From Atlassian and SAP to Miro and OpenAI, industry experts will share the tools, workflows and approaches that are already transforming how digital products are managed, designed and built.
Ready to take your AI skills to the next level?
What to expect at our AI Deep Dive Day
Forget passive listening. Our AI Deep Dive Day is a bootcamp-style learning experience focused on real-world applications, practical insights and actionable takeaways.
Across three parallel tracks, you’ll explore how AI is changing everyday work in Product Management, Product Design and Engineering.
Each track features 60-minute deep dives with dedicated time for questions and discussion. Whether you want to follow one track or explore sessions across different disciplines, you can build your own learning journey.
Here’s a look at what’s waiting for you.
AI in Product Management: From ideas to execution
AI is changing the way product managers discover opportunities, validate ideas and turn concepts into working solutions. But which tools actually make a difference? And how can product teams integrate AI into their workflows without losing sight of customer needs?
Our Product Management track explores how AI can support the entire product development process, from discovery and prototyping to automation and go-to-market strategy.
Session highlights
Sven Peters, AI Evangelist at Atlassian.
Deep Dive: Beyond the Prompt: Autonomous Jira Workflows with Rovo
What if your Jira workflows could do more of the work for you? Discover how AI-powered automation with Atlassian Rovo can help product teams move beyond individual prompts and rethink their everyday workflows.
Alex Sprogis, Product Engineer & Content Creator.
Deep Dive: From PM to Prototyper: How Product Managers are building their own designs
Product managers are no longer limited to writing requirements and waiting for prototypes. Explore how AI-powered tools such as Lovable and Claude are changing the PM toolkit and enabling product managers to turn ideas into tangible designs.
And there’s more: Explore sessions on AI-powered go-to-market strategies, Claude Code for product managers and turning individual AI workflows into shared team processes.
AI in Product Design: Designing for an AI-native world
AI isn’t just another tool in the designer’s toolkit. It’s changing how products are conceived, created and experienced. From vibe coding to intelligent interfaces, designers are exploring new ways to turn ideas into experiences and build products that go beyond traditional interaction patterns.
Our Product Design track brings these developments into focus with practical approaches to AI-powered design and product creation.
Session highlights
Daria Tarawneh, VP Design at SAP. Ex-Miro and AWS.
Deep Dive: Building AI-Native Products: From Intent to Experience
What makes designing an AI-native product different from designing a traditional one? Explore how intent, agent behavior, permissions and human oversight come together to create AI-powered experiences that users can understand and trust.
What happens when designers can move from an idea to a working prototype using AI? Dive into vibe coding and discover how AI-powered development is opening up new possibilities for experimentation and collaboration.
And there’s more: Discover what product design could look like in 2050 and explore AI-powered personalization of user interfaces.
AI in Engineering: Beyond vibe coding
AI is fundamentally changing how software is developed. Coding agents can take on increasingly complex tasks, while new tools and workflows are challenging traditional approaches to software engineering. But how do we move from impressive demos to reliable, scalable development processes?
Our Engineering track explores the next generation of AI-powered software development, from agentic engineering and software factories to production-ready AI workflows.
Session highlights
Alexander Dess, Applied AI Engineer (Codex).
Deep Dive: Making Codex Work: Reliable Workflows for Engineering Teams
How can engineering teams move beyond experimenting with coding agents and integrate them into reliable workflows? Explore practical approaches to working with Codex and making AI-powered development more effective.
Hans Reinl, Founder N+One. Ex-Seven.One, AXA and Rewe Digital.
Deep Dive: From Vibe Coding to Agentic Engineering: Designing the Modern SDLC
Vibe coding was just the beginning. Explore how AI agents are reshaping the software development lifecycle and what engineering teams need to consider as they move toward more autonomous workflows.
And there’s more: Discover how to build AI factories you can actually trust, explore real-world AI-native software development and hear how product engineering is evolving.
Closing Keynote: The AI SDK Software Factory
What happens when coding agents become part of the development process itself?
In our Closing Keynote, Lars Grammel takes us inside Vercel’s AI SDK Software Factory, where coding agents help manage issues, implement fixes and develop new features.
Discover how the team built an automated workflow around the AI SDK, the role of human review and what they’ve learned about making agent-driven software development work in practice.
One day. Three tracks. Your AI learning journey.
From AI-powered product discovery and design to agentic engineering, our AI Deep Dive Day brings together practical insights, real-world workflows and industry experts across three dedicated tracks.
Join us on November 17, 2026, at Smartvillage Cologne for a full day of learning, exchange and inspiration, followed by our official Opening Party at the Palladium.
Want the full Digitale Leute Summit experience? Stay for our Conference Day on November 18, featuring experts from Google DeepMind, OpenAI, Microsoft, YouTube and more.
Choose your AI Deep Dive Pass or get access to both days with our 2-Day Summit Pass.
See you November 17 + 18 in Cologne!
Your Digitale Leute Team