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Digitale Leute – Build Better Products

Schedule

How Frankfurter Allgemeine Zeitung uses AI to enhance products and grow sales

Talk
Conference Stage 2
17:20-17:50
german

German media company Frankfurter Allgemeine Zeitung successfully uses Artificial Intelligence for the personalization of digital products and several marketing initiatives. Nico explains how F.A.Z.´s gained more than 200,000 digital subscribers, how they think about products and why AI plays a part in those developments.

Speaker

Nico Wilfer

CPO at FAZ and former Senior PM at Süddeutsche Zeitung.

As Chief Product Officer at Frankfurter Allgemeine Zeitung, Nico Wilfer is responsible for the digital products development at the company. He has a long history in digital and product roles at F.A.Z. and Süddeutsche Zeitung and was founder of Germany´s once largest weblog community.

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