Manuel has been in the digital sector for more than 10 years and has always been the person building bridges between business and development. He started with in digital agencies, continued with complex SaaS products, and is currently responsible for the strategy and vision of the REWE apps. Manuel believes in breaking down complexity and accelerating the outcomes of products and business cases with great product strategies – always keeping all insights and numbers in mind within a customer-first approach.

Connecting the Dots: How Business Case, Product Strategy, and Customer Journey Drive Success