Build Better Products: Insights from Leading Experts in Product Management

Want to enhance your product management skills and learn how to build better products to stay ahead? At the Digitale Leute Summit 2025, we bring together top minds from the product community to share their expertise and insights with you. Join a jam-packed day of inspiration and innovation as we dive into the world of product management, learn new product strategies, and connect with like-minded people.

Don’t miss the chance to be a part of Germany’s leading conference at the intersection of Product, Engineering and UX/Design – join us on November 13 in Cologne!

• You will learn:
• How to Delight your users
• How to get B2B products from 0 to 1 and on the path to crossing the chasm!
• About GenAI for Businesses – Past, Present, and Future
• About successtimonies from a Product Lead at Google
• How Stand-up Comedy boosted Abduls Career
• About Strategic Prioritisation: What RICE Won’t Fix
• … and more

In Nesrines‘ years of building products at companies like Google, Spotify, and Microsoft, she has learned one powerful truth: the most loved products aren’t just useful, they are emotionally resonant. They spark joy, create connections, and leave lasting impressions. That’s what Nesrine calls Product Delight.

In this keynote, Nesrine will share the Delight Grid framework Nesrine has developed to help product teams go beyond functional features and create moments of deep delight. She will explain how to uncover emotional motivators, build for both functional and emotional needs, and move beyond the „nice-to-have“ mindset to make delight a core product strategy. You will hear stories from leading tech companies and discover how you can start creating delightful experiences today, experiences that turn users into advocates and products into unforgettable memories.

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Going from 0 to 1 in B2B enterprise products is hard – crossing the chasm to real market adoption is even harder. How do you find the right visionary customers, avoid building for just one or two, and launch an MVP that sparks demand and reaches the early majority?

To answer these questions, Gayatri will share the journey of SAP Intelligent Clinical Supply Management – from ideation in 2019 through pandemic-era development, a 2022 launch, and current growth. She will show how her team accelerated discovery and design at scale, reduced risk, influenced buying decisions, and built traction. Expect practical lessons from sprint-0 design workshops with early customers, a unique paid co-innovation model, continuous discovery via remote end-user roundtables, an industry consortium launch, and a tailored go-to-market strategy.

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GenAI is transforming the business landscape at unprecedented speed and scale. In this talk, Yariv will provide an insider’s perspective on why this technology is particularly disruptive and favorable for startups and industry challengers. He will highlight the key breakthroughs from the past 2-3 years that are most relevant for tangible business value. Looking ahead, Yariv will share his vision for the future, and what these developments mean for businesses, entrepreneurs, and investors positioning themselves for success in this new era.

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As product managers, we often think about product success. But what about the most important product of all….? Your very own life. In 2020, I experienced a career dip and realized I lacked a definition of success. Curious, I started asking people how they define success. I ended up interviewing 225 people and have now collected 225 “successtimonies”. In his talk Jeroen will share inspiring stories, lessons learned and the “Plateau method” for defining success for your life.

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Product Management & Standup Comedy converge on the focal point: Messaging Efficacy. Abdul has been a Product Manager for 6+ years but ever since becoming a comic, his communication skills have improved on a fundamental level. Abdul would like to share some fundamental tenets of persuasion to the audience.

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Still arguing about RICE vs. MoSCoW? You’ve already lost the plot. Prioritisation frameworks aren’t broken. Your strategic decision-making is. When teams struggle to choose what matters, it’s rarely because they miss tooling. It’s because they miss strategic guidelines. The real question in effective prioritisation is “What are we prioritising for”? Without a clear strategic spine, your backlog is just a list of ideas with no narrative, no power, and no direction.

In this talk, Büşra will expose why prioritisation feels like spinning in circles, and how it’s often a symptom of bigger decisions not being made. She will walk through the cascade of decisions that need to be made by product leaders and teams so that saying no becomes obvious, and saying yes moves the needle. Forget frameworks for a minute. Let’s talk about the decisions no one’s making – and the ones you can’t afford to ignore.

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Browse more of our Product Track

You do not only want to listen to our top-notch speakers on how to build better digital products but also learn from our experts in a full-day workshop on a number of different topics, such as…

• Product Delight by Nesrine Changuel
• Level up your Product Discovery by Nikkel Blaase and Jan Milz
• Unleashing the Power of Product Strategy by David Pereira
• Build Smarter, Not Harder: Generative AI for Product Teams by Zamina Ahmad

… then our Expert Ticket is the right choice for you – It includes access to one workshop on November 12 and the Conference Day on November 13. For detailed information, please click on the button below.

See you November 12 + 13 in Cologne!

Stay safe, stay healthy, and take care of each other.
Your Digitale Leute Team